Tone - Specific strategies to enhance tone • Avoid...

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Tone Patricia L. Harms, PhD Kenan-Flagler Business School University of North Carolina—Chapel Hill
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Tone Goal: Friendly, professional tone Rationale: Writing style will appeal to most audiences Tone is an important consideration, because readers  respond passionately to tone “issues” Easy to sound terse in BLUF style writing Easy to apply strategies to enhance tone
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Unformatted text preview: Specific strategies to enhance tone • Avoid bureaucratic language • Avoid passive construction – It has come to my attention… – It has come to management’s attention… • Avoid ultra formal phrases – Here within – Forthcoming – Per your request • Use personal pronouns (I, you, we, as appropriate) • Consider using contractions • Avoid ALL CAPS or lots of bold or !!!!!...
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This note was uploaded on 05/09/2011 for the course BUSI 401 taught by Professor Dr.harms during the Spring '11 term at University of North Carolina School of the Arts.

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Tone - Specific strategies to enhance tone • Avoid...

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