Bijou Yang Lester, Ph.D.
Department of Economics and
Office Hrs: T/Th: 2-3:30pm
Customized Textbook from Charles W.L. Hill,
Competing in the Global Marketplace
ed., Boston: McGraw-Hill/Irwin, 2011.
(ISBN-13: 978-0-390-13117-1; ISBN-10: 0-390-13117-2)
The Economist, the Financial Times,
Wall Street Journal
This course equips students with an understanding of (i) cultural differences and
business etiquette in conducting international business, (ii) cross-border economic
activities including international trade and finance, and foreign direct investment, (iii)
government intervention in trade and initiation of regional economic integration, and (iv)
a typical multinational corporation’s business operations including export and
countertrade, offshore manufacturing and supply chain management, and global financial
The pedagogical approach is very much quantitatively-oriented, which is also true
homework assignments and both examinations.
COURSE REQUIREMENTS, GRADING AND MAKE-UP POLICY
Students are required to empty their email box regularly so that email
announcements for this class can reach you.
Students are strongly urged to read the assignments before each class in
order to actively participate in the class discussion, which is an important component of a
student’s class performance.
Two examinations, one presentation, and homework assignments are
required in this course. Presentations should be either about the culture and business
etiquette of a foreign country or about the business operation of a foreign multinational
corporation (MNC). The business etiquette presentation should begin with a brief
description of the country’s profile -- its geography, population, and the economy. Then it
should focus on etiquette pertinent to business dealings with foreign counterparts,
including dos and don’ts, from setting up the first contact, social events, to negotiation,
and other specific working schedules or environments. Make sure that you emphasize the
business etiquette unique to the country that is different from others. You may include
personal experiences, if applicable.
For the business operation presentation, choose (i) an MNC – each team must
choose an MNC of a foreign origin, (ii) the core industry of the MNC should be different