Focus on visuals - Creating effective visuals Patricia...

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Dr. Patricia Harms BA401 1 Creating effective visuals Patricia Harms, PhD Kenan-Flagler Business School
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Meaningful visuals A requirement of the informative memo is that you include a “meaningful visual.” I require the visual to give you experience working with visuals in your business writing. A meaningful visual isn’t just a picture you’ve added for prettiness sake. Or, it’s not a graph you’ve added to jazz up the page. Rather, the visual should be added because it provides meaningful information for the reader that’s BEST presented in visual form. Dr. Patricia Harms BA401 2
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Dr. Patricia Harms BA401 3 Types of visuals
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Dr. Patricia Harms BA401 4 Design principles for information displays 1) Design for a purpose 2) Be explicit: show important data, values, label  accurately, annotate, highlight, and order 3) Maximize data ink, minimize non-data ink 4) Ensure integrity Source: Sedlack, R.P., Shwom, B.L., Keller, K.P. (2008). Creating tables and graphs. In J.S. O’Rourke, IV (Ed.),
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Focus on visuals - Creating effective visuals Patricia...

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