Slide Design - Business Presentation Best Practices(slide...

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Business Presentation Best Practices (slide design) (part 2) Patricia Harms, PhD Management & Corporate Communication
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Agenda Discuss effective principles from Tisdale Advance discussion through exploring visual rhetoric Create more ―audience centered‖ slides
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1) Appropriate font size is relative Select font size for the audience, purpose, and manner in which the material will be presented. Projected slide deck? – Printed ―pitch book‖? Shown on a computer screen? Content Presence Aids
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What size for this screen? 40 point 36 point 32 point 28 point 24 point 20 point 18 point Content Presence Aids
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PowerPoint on paper or monitor Size for paper (12-18 point) Size for monitor (14-20 point) Consider user testing (For class, use Tisdale’s guidelines) Content Presence Aids
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2) Line length matters Reading long lines make readers ―weary‖ May re-read lines May lose their place Avoid full sentences on slides! Content Presence Aids
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3) Readers first see the ―whole‖ People first take in the whole picture (or page) then look for entry points. Most likely area to read first? Arnheim, R. (1969). Visual thinking. Berkeley: University of California Press. Content Presence Aids
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Less is more Use bullets Use images Each slide should support only 1 to 2 of your ideas Highlight your message —don’t detail it!
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