quiz005 - Chapter 05 Quiz - Final Consumers and Their...

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Chapter 05 Quiz - Final Consumers and Their Buying Behavior 1. The statement, "Of course people will buy our product--each of its features is better than the competition," most closely reflects which consumer behavior concept? 1. psychographics 2. reference groups 3. needs 4. competitive advantage 5. the economic-buyer theory Feedback: LearnObj: 1 Page: 115 2. With respect to U.S. family income, government data indicate that: 1. over 40 percent of families have income over $112,638. 2. under 20 percent of families have income less than $49,510. 3. the median income for U.S. families is about $75,000. 4. most families have a lot of discretionary income. 5. None of the above is a true statement. Feedback: LearnObj: 1 Page: 116 3. "Discretionary income:" 1. is a family's income AFTER taxes. 2. is a measure of a family's total purchasing power. 3. is the amount of income spent on durable goods. 4. is a family's income AFTER paying taxes and paying for necessities. 5. both B and C are true. Feedback: LearnObj: 1 Page: 116 4. According to the text, the economic-buyer theory 1. says that most consumers do not know the economic value of products they purchase. 2. explains why people behave the way they do. 3. includes psychological variables and social influences.
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4. is too simplistic to explain consumer behavior. 5. assumes that consumers always buy the lowest price alternative. Feedback: LearnObj: 1 Page: 117 5. Regarding consumer motivation, the text states that: 1. needs are the basic forces which motivate people to do something. 2. all needs and wants are caused by drives. 3. wants are learned needs. 4. the terms "needs" and "wants" mean the same thing. 5. both A and C. Feedback: LearnObj: 2
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This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

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quiz005 - Chapter 05 Quiz - Final Consumers and Their...

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