quiz010 - Chapter 10 Quiz - Place and Development of...

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Chapter 10 Quiz - Place and Development of Channel Systems 1. Strategy "Place" decisions would NOT include: 1. type of physical distribution facilities. 2. type of channel of distribution. 3. degree of market exposure desired. 4. distribution customer service level. 5. how to train wholesalers' salespeople. Feedback: LearnObj: 1 Pages: 248-249 2. A channel of distribution: 1. is any series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer. 2. must include an intermediary. 3. must have at least three members--a manufacturer, a wholesaler, and a retailer. 4. can't include use of direct distribution from a website. 5. None of the above is a true statement. Feedback: LearnObj: 1 Page: 248 3. A disadvantage of direct-to-customer channels is that they 1. are not suitable when the number of transactions is small or when orders are large. 2. are illegal in business and organizational markets. 3. make it more difficult to serve buyers who want to lease rather than buy products. 4. require the producer to coordinate with many retailers. 5. None of the above is a disadvantage. Feedback: LearnObj: 2 Pages: 250-252 4. Marketing specialists develop to adjust "discrepancies" in the marketplace. Which of the following best explains the concept of "discrepancies"? 1. There are many more consumers than there are producers. 2. The assortment and quantity of products wanted by a customer may be different than the assortment and quantity of products normally produced by a manufacturer.
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3. Supply and demand is no longer determined by market forces because "big business" is more powerful than the individual consumer. 4. Price is not always a reliable measure of a product's quality. 5. Although most manufacturers claim to be marketing-oriented, most firms would rather produce what they want to sell rather than what customers want to buy. Feedback: LearnObj: 3 Page: 254 5. "Discrepancies of quantity" occur because 1. producers seek economies of scale. 2.
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This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

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quiz010 - Chapter 10 Quiz - Place and Development of...

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