quiz011 - Chapter 11 Quiz - Distribution Customer Service...

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Chapter 11 Quiz - Distribution Customer Service and Logistics 1. The physical distribution customer service level is important because: 1. it is a measure of how rapidly and dependably a firm delivers what its customers want. 2. it may result in lost sales if it is too low. 3. it may result in high costs (and thus lower profits) if it is too high. 4. All of the above. 5. None of the above. Feedback: LearnObj: 2 Pages: 273-275 2. When planning physical distribution, the marketing manager should: 1. set the customer service level so that every customer can get the product exactly when he wants it. 2. minimize the cost of distribution for a given customer service level. 3. minimize the cost of transportation. 4. maximize the speed of delivery. 5. make use of a distribution center. Feedback: LearnObj: 2 Page: 275 3. The physical distribution concept says (or implies) that: 1. transporting, storing, and product-handling are unrelated activities for cost control. 2. the best distribution system is the lowest cost one. 3. a firm should seek to minimize the total cost of transporting, storing, and product-handling-- for a given level of customer service. 4. if the transporting department minimizes its costs and the storing department minimizes its costs and the product-handling department minimizes its costs--then the total cost of physical distribution will be minimized. 5. Both A and D. Feedback: LearnObj: 3 Page: 275 4. According to the "physical distribution concept": 1. transporting, storing, and product-handling are independent activities.
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2. all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as part of one system. 3. inventories should be based on production requirements. 4. the production department should be responsible for warehousing and shipping. 5.
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This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

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quiz011 - Chapter 11 Quiz - Distribution Customer Service...

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