quiz012 - Chapter 12 Quiz Retailers Wholesalers and Their...

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Chapter 12 Quiz - Retailers, Wholesalers, and Their Strategy Planning 1. "Retailing" refers to: 1. the sale of products to final consumers. 2. the sale of both business and consumer products. 3. the sale of consumer products to wholesalers, retailers, or final consumers. 4. the performance of regrouping activities. 5. All of the above. Feedback: LearnObj: 1 Page: 295 2. Which of the following best describes what "retailing" involves? 1. The sale of consumer products to wholesalers, retailers, or final consumers. 2. The performance of all merchandising activities except promotion and pricing. 3. The sale of both business and consumer products. 4. The sale of products to final consumers. 5. All of the above describe what retailing involves. Feedback: LearnObj: 1 Page: 295 3. A "good" retail strategy planner knows that: 1. it's a mistake to try to develop a strategy that isn't equally appealing to all social class groups. 2. the failure rate among beginning retailers is quite high. 3. emotional needs are more important than economic needs in choosing a retailer. 4. All of the above are true. 5. None of the above is true. Feedback: LearnObj: 1 Page: 296 4. A typical problem for limited-line retailers is that: 1. it is almost impossible for them to satisfy any particular target markets better than other types of retailers. 2. their marketing strategy usually relies only on low price.
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3. they usually cannot carry enough items in a line for any customers to find what they want. 4. many of the items they carry are slow moving. 5. All of the above are problems. Feedback: LearnObj: 2,3 Page: 298 5. Specialty shops: 1. generally try to become well known for the distinctiveness of their line and the special services offered. 2. generally carry complete lines--like department stores. 3. carry specialty products almost exclusively. 4. generally use a mass-marketing approach. 5. All of the above are true.
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