quiz016 - Chapter 16 Quiz Pricing Objectives and Policies...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 16 Quiz - Pricing Objectives and Policies 1. Which of the following is NOT a "Something of Value" which might be offered to CONSUMERS in the "price equation"? 1. Stocking allowance 2. Service 3. Repair facilities 4. Credit 5. Packaging Feedback: LearnObj: 1 Page: 410 2. A marketing manager for a large company who wants to compare the financial performance of different divisions of the firm would probably pursue which of the following pricing objectives? 1. Status quo 2. Market share 3. Target return 4. Profit maximization 5. Sales growth Feedback: LearnObj: 1 Page: 411 3. Profit maximization pricing objectives: 1. can only be achieved when the producer's price is high. 2. may be in the interest of both producers and consumers. 3. usually focus on low prices as that is what is required to draw in a larger base of customers. 4. are never used in combination with penetration pricing. 5. can only be achieved by using cost-plus pricing approaches. Feedback: LearnObj: 1 Page: 412 4. Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a: 1. status-quo objective. 2. profit-oriented objective. 3. target return objective.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4. sales-oriented objective. 5. profit maximization objective. Feedback: LearnObj: 1 Page: 413 5. Sales-oriented objectives stated in market share terms: 1. make some sense when a market is growing rapidly. 2. use market share targets instead of dollar or unit sales targets. 3. might be achieved and still result in losses for the firm. 4. may lead to greater economies of scale for the firm than for its competitors. 5. All of the above are true. Feedback: LearnObj: 1 Pages: 412-413 6. Prices are called "administered" when: 1. they are determined through negotiations between buyers and sellers. 2.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 6

quiz016 - Chapter 16 Quiz Pricing Objectives and Policies...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online