quiz018 - Chapter 18 Quiz Ethical Marketing in a...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 18 Quiz - Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges 1. When evaluating the effectiveness of the macro-marketing systems of different countries: 1. the evaluation should be limited to basic economic objectives which are common across countries. 2. the best approach is to see if firms are making a profit. 3. it doesn't make sense to try to compare the effectiveness of systems for different nations that have different objectives. 4. the evaluation should be based on how well each system satisfies consumers' needs as they-- the consumers--see them. 5. All of the above are true. Feedback: LearnObj: 1 Page: 464 2. The basic objective of the U.S. market-directed economic system is to: 1. ensure the survival of business firms. 2. find a reasonable balance between consumer satisfaction and business profits. 3. reduce the cost of marketing activities. 4. satisfy consumer needs as the consumers themselves see them. 5. satisfy consumer needs as seen by marketing managers. Feedback: LearnObj: 1 Page: 464 3. Consumer satisfaction: 1. is the basic objective of all economic systems. 2. is easier to measure at the macro-level than at the micro-level. 3. depends on one's own expectations and aspirations. 4. is hard to define. 5. is totally unrelated to company profits. Feedback: LearnObj: 1 Page: 466 4. Which of the following statements about marketing does the text make? 1. Micro-marketing never costs too much.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2. Macro-marketing does not cost too much. 3. Marketing is not needed in all modern economies. 4. Micro-marketing always costs too much. 5. Macro-marketing does cost too much. Feedback: LearnObj: 1 Page: 467 5. According to the text: 1. macro-marketing costs too much in the United States--given the current objective. 2. marketing never costs too much. 3. micro-marketing often does cost too much. 4. micro-marketing always costs too much. 5.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

Page1 / 6

quiz018 - Chapter 18 Quiz Ethical Marketing in a...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online