406 exam 1 review - 22:13 MarketingRevolution...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
22:13 Marketing Revolution Simple trade era: family trade or sold their surplus Production era: company focuses on production of a few specific products Sales era: company emphasizes selling because of increased competition Marketing department era: short run plans Marketing company era: long run plans, the whole company guide by                                              Marketing concept marketing concept an organization aims all its efforts at satisfying its customers, at a profit customer value the   difference   between   the   benefits   a   customer   sees   from   a   market  offering and the costs of obtaining those benefits micro-macro dilemma what is “good” for some firms and consumers may not be good for society  as a whole Chapter 2 Marketing management process The process of planning marketing activities, directing the implementation  of the plans, and controlling these plans
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing strategy planning Find attractive opportunities and develop profitable marketing strategies Promotion Personal selling Mass selling (often involve a wide variety of media, such as newspapers  and billboards to the Internet) o Advertising (paid) o Publicity (unpaid) Sales promotion (coupons, point-of-purchase materials, samples, events,  catalogs) Market plan A written statement of a marketing strategy and the time-related details for 
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

Page1 / 8

406 exam 1 review - 22:13 MarketingRevolution...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online