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Marketing CH1 - MarketingCH1 02:37 Inadvancedeconomy,

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Marketing CH1 02:37 Marketing doesn’t occur unless two or more parties are willing to exchange  something for something else In advanced economy, marketing costs  about 50 cents every consumer dollar Pure Subsistence Economy  –-there is no need to exchange goods and  services and no marketing is involved.  Macro-marketing  is a social process that  directs an economy’s flow of goods  and services from producers to consumers  in a way that effectively  matches  supply and demand  and accomplishes the  objectives of society Economies of scale —as a company produces larger numbers of a particular  product, the cost of each unit of the product goes down The purpose of a macro-marketing system is to overcome these separations and  discrepancies The Universal functions of marketing are buying, selling, transporting, 
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  • Spring '11
  • WilliamPerreault
  • marketing concept marketing, Pure Subsistence Economy, marketing  research firms, activities Marketing Company, Era—all marketing activities, competition Marketing Department

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