Marketing CH1 - MarketingCH1

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Marketing CH1 02:37 Marketing doesn’t occur unless two or more parties are willing to exchange  something for something else In advanced economy, marketing costs  about 50 cents every consumer dollar Pure Subsistence Economy  –-there is no need to exchange goods and  services and no marketing is involved.  Macro-marketing  is a social process that  directs an economy’s flow of goods  and services from producers to consumers  in a way that effectively  matches  supply and demand  and accomplishes the  objectives of society Economies of scale —as a company produces larger numbers of a particular  product, the cost of each unit of the product goes down The purpose of a macro-marketing system is to overcome these separations and  discrepancies The Universal functions of marketing are buying, selling, transporting,  storing, standardization and grading, financing, risk taking, and market 
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This note was uploaded on 05/09/2011 for the course BUSI 406 taught by Professor Williamperreault during the Spring '11 term at University of North Carolina School of the Arts.

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Marketing CH1 - MarketingCH1

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