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Unformatted text preview: implementation ,and continuous evaluation of plans and strategies. 11. What is the purpose of an organizations mission? It is the broadest and highest level of objectives. It is the basic purpose or purposes of the organization or, basically, it defines why the organization exists. 12. Why is it important to diagnose past as well as present performance? It is important to a company because it helps them to formulate any type of future strategy by deciding what the long-, intermediate-, and short-range objectives should be according to the current mission. 14. What are the five forces of competition? 1. Suppliers 2. Buyers Adam Ward 3. Competitive rivalry among firms currently in the industry 4. Product or service substitutes 5. Potential entrants into the industry...
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- Fall '09