Agent and Audience in Rhetor

Agent and Audience in Rhetor - The Rhetor The History of...

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The Rhetor The History of Ethics in Rhetoric The Sophists - Greek individuals known as the authors of public speaking. They were very much in demand in Greece because of legal business being carried out orally. Socrates – imparted knowledge in Sophists skill. Said you should be able to share knowledge with other people. He had an issue with them getting rich. He equated knowledge with virtue. Plato – said that you should not reach people to seek justice or victory at any cost. He made ethics a consideration in this practice. Aristotle – student of Plato. He said he had problems with Plato’s ideal truth. He believed it was unattainable. Principal of Golden Mean- truth is somewhere in the middle of the two extremes. We rely on his principals in present day. The Ethical Rhetor: Present Day Ethics: –guided by our societal value system –your ethical value system is the basis for your communication ethics Ethos: –the persuasive potential of the rhetor’s character 3 Types of Ethos 1. Initial Ethos – already deem you as credible even though they haven’t heard your product, ex: based on background or prior reputation or position you
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This note was uploaded on 05/09/2011 for the course CMST 1061 taught by Professor Hebert during the Spring '08 term at LSU.

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Agent and Audience in Rhetor - The Rhetor The History of...

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