mc notes - MC 2525- Media Persuasion Persuasion is a...

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MC 2525- Media Persuasion Persuasion is a necessary part of our existence that can be both positive and negative o Persuasion is also necessary to get products off the shelf Ethics o The person who is listening needs t put some kind of trust in the persuader; without trust there is no persuasion o When we are persuading there is an audience and no matter what there always a choice SPEECH CRITIQUE DUE NEXT TUESDAY- September 16 EXAM- October 2 Early Theories of Persuasion vs. Persuasion Today (notes- September 9) Any study of persuasion begins with Aristotle; in ancient Greece we had the birth of the formal study of persuasion known as rhetoric which was considered an art of perfecting communication o Sophists- group who claimed to have a monopoly on persuasive techniques and they were trying to get students to follow them; they were claiming that persuasion was something that was not only practical but also enlightening o More noted philosophers such as Plato, Socrates, and Aristotle were a part of the opposing group that criticized the sophists for promoting persuasion as simply manipulating emotions; these philosophers argued that persuasion also involves logic and reasoning These philosophers preferred a very stylized form of persuasion that involves skills and practices known as public speaking (face to face involving both a speaker and an audience) Aristotle on Rhetoric o Persuasive Setting in Ancient Greece Deliberative speeches; political debate- these are speeches that take place in a political context and is related to the idea that democratic society respects free speech; this form of speech upheld the notion that public opinion matters and that there ought to be deliberation (people should be allowed to give their full opinion in order for the whole to figure out how to live together) In many ways McCain and Obama are giving deliberative speeches because they are putting forth and explaining their platform and how they wish to run our country; they aren’t presenting it to politicians but to us, as voters Forensic speeches; court of law- these take place in the legal setting with a lawyer and prosecutor trying to persuade a jury or a judge trying to convince them that their client is innocent;
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Epideictic speeches; memorial eulogies- these are the kind of speeches that are ceremonial perhaps given in memorial settings (such as eulogies); there are both positive and negative kings of epideictic speeches (positive = eulogies and praising people’s lives; negative = opposing political speeches like McCain vs. Obama) o Key Components of Persuasion Claim- first you have to make a claim and then you have to demonstrate and prove it by presenting evidence Proof: inartistic vs. artistic proof Inartistic- king of persuasion where you just point to facts or statements Artistic- persuader engages; there is an art of rhetoric and you actually have to create and present an argument; you have to create your case; Aristotle believes
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mc notes - MC 2525- Media Persuasion Persuasion is a...

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