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Unformatted text preview: MC2525 R EVIEW S HEET FOR E XAM #2: A PRIL 4-6 WINDOW Exam Format : In Class, 50 Multiple-choice and True/False Questions Materials to be drawn from: - Class content from 3/1-3/31, Jamieson Reading, Ewen Reading, Shirky TED talk, Gladwell reading, Stratton Reading, Advertising Age Reading- P&A Chapters 19-21, 24-25, 27, 31-32 For the following terms, (1) know the definition , (2), understand the significance, and/or (3) be ready to apply to concrete examples : Vivid appeals, electronic eloquence (5 characteristics), pseudo-event-Repeat exposure, repetition & propaganda, distraction- Strategies of motivational appeals: personal relationships, granfalloon technique, minimum group paradigm, norms of reciprocity, narratives, humor-Fear appeal: steps, effectiveness, strategies & guidelines News as a construct, persuasive characteristics of news stories (personalized, dramatized, fragmented, normalized) & their consequences, example of Elian Gonzalez Affair -External and internal considerations that shape news, commercial & political pressures, government...
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This note was uploaded on 05/09/2011 for the course MASS COMM 2025 taught by Professor Song during the Spring '11 term at LSU.
- Spring '11