*beginning of exam 2 notes

*beginning of exam 2 notes - T/TH 05:10 MC2525EXAM2...

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T/TH  05:10 MC 2525 EXAM 2 Vivid appeals: Don’t always work Electronic Eloquence: persuaders need to learn an intimate side of  personification, they need a intimate, relational style of communication—as if  they are talking to a friend. This is more of a women’s way to communicate.  Personification- using individual to represent something more complex or  abstract. When arguing about health care, instead of talking about facts, talk  about a person who has a job who has cancer, etc. Self disclosure- when people give very personal convictions for what they’re  arguing.  o Ex: Al Gore told a story of how his sister died from lung cancer from  smoking. He told this story to use it as a way to get tobacco banned. o Ex: Oprah weight gain; “How did I let this happen again?” She wants  people to trust her, like her more, feel like she is one of them. Conversational style- informal, casual relaxed way of communicating that  makes television audiences at ease o Ex: Sarah Palin; very good in front of TV camera as if one is right there  with her Verbal distillation- we have short attention spans; persuaders rely on short  snippets of information to get the message across o Ex: Ronald Reagan “there you go again” Visual Dramatization: A visual that shows an idea that you are trying to  convey o “I’m reporting for duty”- John Kerry; trying to appeal to a certain  demographic Pseudo-Events- staged events that make use of visual images to promote news  coverage.
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