Zenith case study - Zenith case study Q1.) How much...

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Zenith case study Q1.) How much existing information on TV buyers can be used to assess the HDTV market? The innovation of colour TV came to the U.S markets in the year 1965. This innovation brought a significant change in the TV industry and was well accepted by the consumers. Over a period of 10 years (from 1965 to 1975) this new innovation was able to penetrate to the extent of 74% of market share. Since the inception year to the year 1990 the colour TV segment saw a compounded annual growth rate (CAGR) of 11%. Another innovation to the TV industry was the introduction of VCR. This new technology of VCR was able to penetrate the market to the extent of 66% in a time period of 5 years. This segment grew at a CAGR of 36% since its launch. The existing growth rate information of colour TV and VCR segment tells us that a new technology which has added value to the overall experience of watching television has been able to penetrate at a fast pace. Thus the existing information on this can used to assess the future of HDTV market. Next, the information on the past sales of large screen size colour TVs will also help to give some insight of HDTV market. The share of large screen colour TV sales has been in between 24% to 28% until year 1989. This tells us that the sale of large screen colour TV has a considerable market share. Another piece of existing information is the different buyer types. It says that 36% of buyers make their decision on the basis of performance/features of the television, 34% make their buying decision on the basis of the experience and remaining 30% make their buying decision on the basis of price. This piece of information will help us in knowing the broader profile of past TV buyers. In our opinion the existing information on the above three areas will help in getting some meaningful information about the HDTV market. Q2.) What are the forecast of HDTV demand from 1992 – 2000?
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Zenith case study - Zenith case study Q1.) How much...

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