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Unformatted text preview: 11. What’s unrelated diversification? Related diversification? (p. 90) ASSIGNED OUTSIDE READING OBJECTIVES 12. What does the article, “When competitive advantage is neither,” say about competitive benchmarking as a strategy? 13. What does the article, “Avoid pricing yourself short”, say about competing on price as a strategy for attracting customers? 14. Questions from the Business Week article, “What’s in a Phrase?” A. What did Emergence’s second annual slogan study reveal? B. What’s the simple lesson regarding slogans? C. What are the three rules in slogan-making?...
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- Spring '06
- Management, Corporation