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Unformatted text preview: 11. Whats unrelated diversification? Related diversification? (p. 90) ASSIGNED OUTSIDE READING OBJECTIVES 12. What does the article, When competitive advantage is neither, say about competitive benchmarking as a strategy? 13. What does the article, Avoid pricing yourself short, say about competing on price as a strategy for attracting customers? 14. Questions from the Business Week article, Whats in a Phrase? A. What did Emergences second annual slogan study reveal? B. Whats the simple lesson regarding slogans? C. What are the three rules in slogan-making?...
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- Spring '06