Newbalance

Newbalance - New Balance Athletic Shoe Inc. EXECUTIVE...

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New Balance Athletic Shoe Inc. EXECUTIVE SUMMARY I. Statement of Objective Maintain a manufacturing presence in the U.S as well as in the U.K for the European market— in contrast to its competitors in the same market space, such as Nike and Adidas. NBAS brand concerned with meeting the needs of the everyday athlete & become a leading global athletic products company. II. Statement of the Problem Do they need to get better at the promotional tactics in brand recognition? Does New Balance need to expand their product line? Does New Balance need to consider making its own acquisitions? III. Alternative Courses of Action a) Focusing on the population b) Undertake celebrity endorsements c) Sustain customer brand loyalty to have more sales and profit growth IV. Methods of Analysis a) SWOT analysis V. Recommendation Strong brand recognition through celebrity endorsements in sporting events would give them the needed momentum to carry their brand name further into the global market. New Balance must focus on the part of the population where the market has been shifting to
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This note was uploaded on 05/09/2011 for the course BA 101 taught by Professor Xyz during the Spring '11 term at USC.

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Newbalance - New Balance Athletic Shoe Inc. EXECUTIVE...

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