McDonald - Strengths: One of the best brand recognition in...

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Click to edit Master subtitle style 5/10/11 McDonald Supply chain managerment Present by
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5/10/11 Content to be Covered About McDonald
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5/10/11 History The first McDonald’s was built in 1940 by the McDonald brothers (Richard and Maurice) in San Bernardino, California. They established the principles of the modern fast-food restaurant with the “Speedee Service System” in 1948. Ray Kroc started the chain of McDonald’s s in Des Plaines, Illinois
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5/10/11 Cont… Found in 119 countries. Serve 58 million customers each day. Operated over 31,000 restaurants worldwide. Employed more than 1.5 million people. Other brands such as Piles Café. McDonald’s is the most well-known
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5/10/11 The McDonald’s Supply Chain
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5/10/11 Supply Chain Integration
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5/10/11 Integration Horizontal: McDonalds purchase competition with differing target market. Vertical: McDonald expand their operation into industries.
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5/10/11 Supplier
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5/10/11 SWOT Analysis
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Unformatted text preview: Strengths: One of the best brand recognition in the world. High ranking fast- food restaurant. Global operations all over the world. Excellent locations. Food safety guidelines are strictly adhered. Weaknesses: Training costs are elevated due to high turnover. Very minimal concert on providing organic foods. Not much variation in seasonal products. Quality concerns due to franchised operations. Dont have healthier options foods for customers. Opportunities: Opening more joint ventures. Expanding of business into newly developed parts of the world Threats: Unhealthy foods Other fast-food competitions. 5/10/11 Technological Advantages Streamline their processes and improve efficiency. Place order at McDonalds Via Handset. Touch Order 1st self-ordering system in the world to use RFID. Allows customers to access to their supply chain management....
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McDonald - Strengths: One of the best brand recognition in...

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