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BUSS 313_06 International Business Management Prof. Chris Changwha Chung “Google in China”
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I. Introduction What does Google mean by "Don’t be evil?" The philosophy of Google conveys that corporations should keep away from maximizing short-term profits with actions that damage long-term brand image and competitive position. In other words, the mantra "Don’t be evil" means that Google should never compromise the integrity of its search results. i As the Chinese government claimed for censoring information, Google was in a dilemma that it was not in accord with their long-standing mantra. However, they thought it was better to give Chinese users access to a limited amount of information than to none at all. What for? Everyone has the right to freedom of opinion and expression. Everyone should have the opportunity to participate and no one should be excluded from the benefits the Information Society offers. It is central to the Information Society. ii II. Hacking Attack on Google in China Google and China have been in a feud for several months. Late last year, hackers from China stole Google intellectual property and broke into the Gmail accounts of six China human rights activists. Google thought that the whole script would be orchestrated by the Chinese government. Also, in mid-February, Google engineers found out some more evidences that linkage of two Chinese Institutions were discovered in hacking Google sites. However, Chinese government has claimed that Chinese government has never been involved in any cyber attacks against Google. At the time, Google wanted to talk with the Chinese government over ways it could operate Google.cn legally without censoring. If Chinese government doesn’t agree with that, Google would be willing to close Google.cn and shutter its offices and operations in China. Since this happened, Google has been re-thinking their strategy in China, an effort to balance
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Google’s “Don't be evil” moral standards, with China’s insistence on censorship. Google’s dispute with China has changed to the opposition between U.S. and China. III. Google in China, Now On Jan. 12, Google stopped censoring results in its China search engine, Google.cn, because the company was attacked by hacking originating in China. Then Mar. 22, Google stopped censoring Google Search, Google News and Google Images on Google.cn, and the company is redirecting from its Chinese site to Google.com.hk. Google began shifting its Chinese-based search functions to Hong Kong, a Chinese
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This note was uploaded on 05/10/2011 for the course BUS 313 taught by Professor Rhodes,j during the Spring '11 term at Seoul National.

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[êµ­ì �ê²½ì��] êµ¬ê¸ - BUSS 313_06...

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