Advertising Management Ch. 6

Advertising Management Ch. 6 - Sarah Anderson Advertising...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Sarah Anderson Advertising Management Written Assignment Ch. 6 David Smith Answer Question 2 in Exploring Advertising (Page 174) 2. Spend some time in a retail store (ex. Grocery store, book store, clothing store, bank, etc.) and observe the customers. What do the customers first do when they arrive? What patterns do they follow when they shop? How do they decide which products to purchase? What could you, as a marketer for this business or its products, learn from simply observing the customers? I decided to kill two birds with one stone for this assignment, I needed to pick up groceries, so I decided I would observe at the local in town grocery store for this assignment at the same time. Ok so here is what I observed, based on the questions we were asked to address. When the customers first arrive to the grocery store, and myself included, the first thing we all generally tended to do is pick up the flyer located near the entrance door to check out the weekly specials and sales, then proceeding to either take a cart, or grab a basket to put their items into.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern