Advertising Management Ch. 7 NOT DONE

Advertising Management Ch. 7 NOT DONE - what we...

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Sarah Anderson Advertising Management Written Assignment Ch. 7 David Smith Answer Questions 4 and 5 in Exploring Advertising (Page 230) 4. Incorporating the seven typical elements, write a creative strategy to promote an issue of importance to you. Examples could be why college tuition shouldn't be increased, why there should be a national health plan, or why your parents should help you purchase a new car. Remember to keep the strategy focused and succinct. "Government is not the solution to our problem. Government is the problem" – Ronald Reagan My issue I chose is my personal stance against national health care. One of the important reasons to me is that once the government gets into the business of providing our health care, the government gets into the business of deciding whose life matters, and how much. It gets into the business of deciding
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Unformatted text preview: what we "really" want, where what we really want can never be a second chocolate eclair that might make us a size fourteen and raise the cost of treating us. 5. In a brainstorming session with two or more people, generate ideas for ways you could communicate the creative strategy developed in #4 above. List as many ideas as possible, resisting the temptation to evaluate any of them. The most important thing in such an issue, is just trying to be heard, get your voice and opinions out there any way possible, don't be afraid to debate, don't be afraid to stick up for what you believe in. Get out there and volunteer and be active in something that you strongly believe in....
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This note was uploaded on 05/11/2011 for the course ECON 2000 taught by Professor Paulkivi during the Spring '11 term at Bemidji State.

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