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Unformatted text preview: D. What major changes are occurring in product and process technologies? Changes in product technologies Changes in process technologies E. What changes in laws and regulations might affect marketing strategy and tactics? General monetary and fiscal policy Changes in broad social leegislation and accompanying regulatory agencies Government regulations on individual industries Legislation relating to marketing F. What changes in customer lifestyles and values might affect the company? Change in class structure Changes in cultural values Changes in family structures Changes in religion Changes in racial or national groups...
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- Spring '11