Marketing research ch 5 pt a

Marketing research ch 5 pt a - Sarah Anderson Marketing...

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Unformatted text preview: Sarah Anderson Marketing Research Week 5 Pt. A Part A (20 possible points) Research Activity Question 3 (Page 121). Be sure to include details (the questions asked, when, where, the demographics of your respondents, etc) as well as your findings and answers to the questions in your paper. Interview two people about their exercise behavior. In one interview, try to use a semi-structured approach by preparing questions ahead of time and trying to have the respondent complete answers for these questions. With the other, try a conversational approach. What are the main themes that emerge in each? Which approach do you think was more insightful? Do you think there were any sensitive topics thats a respondent was not completely forthcoming about? When I first read the topic for this question, I immediately knew who I was going to interview. My mom and dad. I know that seems easy, but it was is very appropriate as well. Lately, my parents have been making some lifestyle changes along the lines of eating better and exercising. My mom is a little more motivated than my dad, lifestyle changes along the lines of eating better and exercising....
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Marketing research ch 5 pt a - Sarah Anderson Marketing...

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