This preview shows page 1. Sign up to view the full content.
Unformatted text preview: group called Starbucks Sucks, and I read through some of their posts, a lot of people complaining that the coffee is average and overpriced, that they don't support the troops in Iraq, people complaining that their local Starbucks is dirty, and the coffee is burnt. The complaints can go on. And of course in the fan groups, people discuss their love for Starbucks, claiming they have the best coffee, good deals, nice environment, etc. It's all a matter of opinion is what it seems to come down to. Starbucks could definitely use the comments from these pages to their benefit because Facebook is a very large, and popular social network, and many people are in these groups, so it's seeing a large population of coffee drinker's opinions on their products and services....
View Full Document
This note was uploaded on 05/11/2011 for the course ECON 2000 taught by Professor Paulkivi during the Spring '11 term at Bemidji State.
- Spring '11