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Unformatted text preview: Sarah Anderson Chapter 7 Marketing Research Part A (20 possible points) Questions for Review and Critical Thinking (pages 183 - 184) Question 2, 7. 9, 14, 16, 18, and 20. 2. A bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it. 7. Depending on what kind of group of kids they are around, some might feel pressured to say that they have in order to feel “cool” around their friends, while some kids might lie and say they haven't, if they are around kids who may tell their parents or think that stuff is dumb. 9. Cross-sectional studies (also known as Cross-sectional analysis) form a class of research methods that involve observation of all of a population, or a representative subset, at a defined time. They differ from case-control studies in that they aim to provide data on the entire population under study, whereas case-control studies typically include only individuals with a specific characteristic, with a sample, often a tiny minority, of the rest...
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This note was uploaded on 05/11/2011 for the course ECON 2000 taught by Professor Paulkivi during the Spring '11 term at Bemidji State.
- Spring '11