Marketing research ch 9 pt a

Marketing research ch 9 pt a - Sarah Anderson Marketing...

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Sarah Anderson Marketing Research Chapter 9 pt A Part A (5possible points) Submit written definitions for all of the key terms listed under Key Terms and Concepts (Page 23) between-subject design- each subject receives only one treatment combination. blocking variables- Categorical variables included in the statistical analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable. Cell- Refers to a specific treatment combination associated with an experimental group. cohort effect- Refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups. confound- An experimental confound means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable. constancy of conditions- Means that subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments. control group- A group of subjects to whom an experimental treatment is administered. Counterbalancing-
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This note was uploaded on 05/11/2011 for the course ECON 2000 taught by Professor Paulkivi during the Spring '11 term at Bemidji State.

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Marketing research ch 9 pt a - Sarah Anderson Marketing...

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