Marketing research Ch 10 pt A

Marketing research Ch 10 pt A - Sarah Anderson Marketing...

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Sarah Anderson Marketing Research Chapter 10 Pt A Part A (20 possible points) Questions for Review and Critical Thinking (pages 266-267) Questions 11 5. first four different levels of scale management Nominal scale- represents the most elementary level of measurement in which values are are assigned to an object for identification or classification purposes only. Ordinal scale- Ranking scales allowing things to be arranged based on how much of some concept they possess. Interval-Scales that have both nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next. Ratio- Represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by meaningful absolute zero. 6. There are many different ways in measuring student performance. 1.) A,B,C,D,F (Excellent to failing) 2.) number system. 20 (outstanding) 11-20 (passing) (below 11 is failing) 3.) number percentage. 100% (perfect), 60-99(differing degrees of passing performance, each number represents the proportion of correct work) 0-59 (represents failing performance) 4.) Pass or Fail (P or F) All measurements contain error. The percentage system is most likely the system that allows the least
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Marketing research Ch 10 pt A - Sarah Anderson Marketing...

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