marketing research ch 13 pt a

marketing research ch 13 pt a - Sarah Anderson Chapter 13...

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Sarah Anderson Chapter 13 Pt A Marketing Research Written Assignments: Part A (20 possible points) Questions for Review and Critical Thinking (pages 348 - 349) Questions 1, 2, 4, 5, 7, 10, 11, and 12. 1. Inferential statistics- To infer is to draw a conclusion from only partial evidence, such as a sample, so inferential statistics are techniques which may be used to evaluate the value of such conclusions; they tell us the probability of a statement based on a sample being valid for the whole population. This probability is expressed as a percentage, and a 90% probability rating tells us that that deduction would be made from 90 out of every 100 samples. This calculation of validity should be included in any geographical enquiry based on sampling. descriptive statistics- Descriptive statistics are used to describe the basic features of the data in a study. They provide simple summaries about the sample and the measures. Together with simple graphics analysis, they form the basis of virtually every quantitative analysis of data. 2.
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marketing research ch 13 pt a - Sarah Anderson Chapter 13...

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