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Unformatted text preview: Sarah Anderson Marketing Research Ch. 16 Pt A Written Assignments: Part A (10 possible points) Questions for Review and Critical Thinking (pages 414) Questions 1, 2, 8 and 10. 1. What are the parts of a market research report? The title page, letter of transmittal, letter of authorization, the table of contents, the executive summary, the body, and the appendix. A common outline used in basic marketing research proceeds as follows: 1. Abstract 2. Introduction 3. Background a. Literature review b. Hypotheses 4. Research Methods 5. Results 6. Discussion a. Implications b. Limitations c. Future Research 7. Conclusions 8. References 9. Appendixes 2. How does an applied market research report differ from a basic or marketing research report? The applied marketing research is research conducted to address a specific marketing decision for a specific firm or organization, while the basic marketing research is research conducted without a specific decision in mind that usually does not address the needs of a specific organization. It attempts to expand the limits of marketing that usually does not address the needs of a specific organization....
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This note was uploaded on 05/11/2011 for the course ECON 2000 taught by Professor Paulkivi during the Spring '11 term at Bemidji State.
- Spring '11