Marketing Research Chapter 7 Part B

Marketing Research Chapter 7 Part B - Sarah Anderson...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sarah Anderson Marketing Research Chapter 7 Part B Part B (5possible points) Submit written definitions for all of the key terms listed under Key Terms and Concepts (Page 182). Acquiescence bias- A tendency for respondents to agree with all or most questions asked of them in a survey. Administrative error- An error caused by the improper administration or execution of the research task. Callbacks- Attempts to recontact individuals selected for a sample who were not available initially. Central location interviewing- Telephone interviews conducted from a central location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively. Computer-assisted telephone interviewing- Technology that allows answers to telephone interviews to be entered directly into a computer for processing. Cover letter- Letter that accompanies a questionnaire to induce the reader to complete and return the questionnaire. Data-processing error- A category of administrative error that occurs because of incorrect data entry, incorrect computer programming, or other procedural errors during data analysis. Door-to-door interviews- Personal interviews conducted at a respondents' doorsteps in an effort to increase the participation rate in the survey.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Marketing Research Chapter 7 Part B - Sarah Anderson...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online