Personal Selling Ch. 11

Personal Selling Ch. 11 - Sarah Anderson Personal Selling...

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Sarah Anderson Personal Selling Written Assign. Ch.11 David Smith Prepare and submit answers to the two questions at the end of Case 11.2 Bally Total Fitness Concepts. You must provide at least 10 possible objections and responses. 1. List objections you think might occur during this first meeting with Barb. Make any assumptions necessary to develop this list. 1- I don't understand the problem, they can take turns. 2- Too much money to make it bigger 3- Employees can go to another gym 4- I don't think it would really get used as much as it seems. 5- Making employees pay for the gym to cut down on so many people using it 6- Offering a limit on how much employees can use the gym 7- Make the gym 24/7 to cut down on the amount of people at 1 time 8- I don't like the Bally's company because they are overpriced. 9- More information is needed (right in the beginning of the conversation) 10- I need time to think about it 2. Describe how you would respond to each objection listen in question 1. Be sure to label
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This note was uploaded on 05/11/2011 for the course BUAD 2000 taught by Professor Keri during the Spring '11 term at Bemidji State.

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Personal Selling Ch. 11 - Sarah Anderson Personal Selling...

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