AFM102January142011

AFM102January142011 - Introduction to Management Accounting...

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Click to edit Master subtitle style 5/11/11 © Anthony Atkinson Introduction to Management Accounting January 14, 2011 Strategy Maps 11
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5/11/11 © Anthony Atkinson Key Topic in Today’s Class The strategy map 22
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5/11/11 © Anthony Atkinson What is a Strategy Map? Companies use a picture, called a strategy map, to illustrate the causal relationships among the strategic objectives across the four Balanced Scorecard perspectives. Developing a strategy map follows a logical progress. 33
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5/11/11 © Anthony Atkinson Strategy Map Example 44
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5/11/11 © Anthony Atkinson Discount Airline’s Strategy Map 55
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5/11/11 © Anthony Atkinson 9-2 What are the four measurement perspectives of the Balanced Scorecard? Financial Customer Process Learning and Growth 66
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© Anthony Atkinson 9-4 What is a Strategy Map A strategy map identifies linkages among essential elements for the organization’s strategy. That is, a strategy map provides a comprehensive visual representation of the linkages among objectives in the four perspectives of the Balanced Scorecard. 77
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AFM102January142011 - Introduction to Management Accounting...

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