MKTG301exam1reviewspring10

MKTG301exam1reviewspring10 - MKT 301: Exam #1 Review...

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EXAM #1 MKT 301: Exam #1 Review Chapter 1 Marketing Entails an Exchange Marketing Requires Product, Price, Place, and Promotion Decisions Marketing Helps Create Value -- Product-oriented, Sales-oriented, Market-oriented, etc. How Do Firms Become Value Driven? Marketing Can Be Entrepreneurial
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EXAM #1 MKT 301 Exam 1 Review Chapter 2 Building a Sustainable Competitive Advantage Step 1: Define the Business Mission Step 2: Conduct a Situation Analysis Using SWOT Step 3: Identifying and Evaluating Opportunities Using STP (Segmentation, Targeting, and Positioning) Step 5: Evaluate Performance Using Marketing Metrics
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EXAM #1 MKT 301 Exam 1 Review Chapter 4 Competitors and Competitive Intelligence Corporate Partners Demographics Social Trends -- Time-poor society Technological Advances- “Alpha moms” Corporate Social Responsibility
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EXAM #1 MKT 301 Exam 1 Review Chapter 5 Chapter Opener and opening paragraph The Consumer
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MKTG301exam1reviewspring10 - MKT 301: Exam #1 Review...

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