rec Class Notes Part 1

rec Class Notes Part 1 - INTRODUCTION TO MARKETING...

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INTRODUCTION TO MARKETING MANAGEMENT (MKTG-301) Recitation Instructor: Ronnie (Chuang Rang) Gao Email: [email protected] Office: ‘Matheson Hall 409’
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Objectives of Recitation Supplement the lessons acquired from the main lecture by Dr. Howley Learn how to manage your company’s marketing mix Learn how to examine and integrate various research data into your decision strategy
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Agenda Week 1 to Week 3 - Marketing concepts, PharmaSim Overview and Demonstration, Quiz Week 4 to Week 8 – PharmaSim Simulation Week 9 and Week 10 - Presentations
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Grading Recitation Grading (40% of MKTG-301) Attendance        20% Quiz        15% Peer Evaluation        10% TA Evaluation        10% Stock Price          5% Written Paper        20% Presentation        20% Total       100 %
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Group Assignment Each group will consist of approx 4-6 members (Need to know teams and team leaders by Week 2). Each student will be assigned an access code from the software provider. From week 4 you will sit in groups.
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All students must purchase the license and PharmaSim manual to participate in the recitation. There are 2 options to have access to the same
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This note was uploaded on 05/11/2011 for the course MKTG 301 taught by Professor Dr.robertl.baer during the Spring '08 term at Drexel.

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rec Class Notes Part 1 - INTRODUCTION TO MARKETING...

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