COM 127 Reference Guide Template.docx - Communication...

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Communication Channels Reference Guide Name:Kathryn Patterson Mass Media "the study of the dissemination of information through various media, including newspapers, magazines, billboards, books, radio, television, websites, blogs, and numerous others, with the potential to influence large audiences." This method of communication is especially useful for reaching a wide audience. If you have a brand that can appeal to a diverse group mass media could help show your product to and audience that may otherwise have no contact with it. Similarly, online stores can utilize mass media to attract customers. There are several shops online that I am only aware of because of their mass media presence and were it not for those ads I would most likely never come into contact with the brand. Common Types 1. Television: Media shared through television in the form of television shows. a. BBC news, CNN news, Documentary mini series like Dark Tourism 2. Books: Written media available in both print and digital volumes which can be read.

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