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Unformatted text preview: MKT 302A March, 2011 Marketing Fundamentals Course Outline and Schedule (Updated February 26, 2011) Term: February 28 March 26, 2011 Instructor: Cliff Deeds Email: Clifford.Deeds@natuniv.edu Time/Place: Online 1:1 Contact: 305-469-5171 Required Text: Solomon MR, Marshall GW,Stuart EW. Real People Real Choices. 6 th edition Prentice Hall Upper Saddle River, NJ ISBN 0-13-605421-4 To order the correct book from NU Text Direct, you will need the five digit class number (21789) associated with your class. For the most recent textbook information, you can view and order required textbooks through our online bookstore at: http://www.nutextdirect.com Course Prerequisites: Basic knowledge of Word Processing and Spreadsheet Software (such as Microsoft Word and Excel), Relational Database Software (such as Microsoft Access), Internet and Email Recommended optional resources: The Economist magazine, The Wall Street Journal, and other topical and timely reading as deemed relevant and appropriate . Course Description: This course is the introduction to contemporary marketing theory and practice in both the local and global marketplace. Basic concepts of marketing are examined with an emphasis on marketing positioning, segmentation and targeting as well as product development and distribution. Course Outcomes: Upon successful completion of this course, the student will be able to: 1. Describe the basic concepts of marketing within the context of the global market 2. Explain the various marketing activities in relation to the functions of accounting, finance, engineering, production and human resources management 3. Identify current marketing trends and analyze their impact on market planning and strategy 4. Evaluate the use of market research in applying the marketing mix towards specific target markets 5. Evaluate the effectiveness of an existing product or services marketing strategy 6. Identify current legal and ethical standards of practice in marketing 7. Develop a marketing plan for a specific product or service Grading Structure and Policy: Quality of Performance in Weekly Threaded Discussions 64 points ClassLive Pro participation 40 points Four Weekly Exams 120 points Weekly Discussion Homework 75 points Term Project 50 points Total Points Available 349 Total- 1 - Grading Scale This course uses the standard National University grading scale (as found in the Catalog). A 96-100 A- 90-95 B+ 87-89 B 84-86 B- 80-83 C+ 77-79 C 74-76 C- 70-73 D+ 67-69 D 64-66 Other As appropriate Undergraduate Grade Definitions ( WWW.NU.EDU ) A Outstanding Achievement: Significantly Exceeds Standards B Commendable Achievement: Meets or Exceeds Standards C Acceptable Achievement: Meets Standards D Marginal Achievement: Below Standards F Failing I Incomplete: A grade given when a student who has completed at least two-thirds of the course class sessions and is unable to complete the requirements of the course because of...
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- Spring '11