BSBCRT501 - Lesson Slides.pdf - BSB51915 BSB52415 Element 1...

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BSB51915 / BSB52415
Element 1: Exploring Concept Ideas
Learning ObjectivesAt the end of this session, you should know how to:research and evaluate information to identify gaps in the current range of products, programs, processes or servicesexpand the potential of new ideas by exploring opportunities beyond the obviousidentify factors that could impact on ideas or concepts to be developed, including commercialisation potential and competition from other playersconsult with stakeholders to agree on broad parameters for developing ideas.
Research the contextOrganisation goals, aim or missionIndustry trends and directionsCustomer/client viewsAdvances in technologyOrganisational capability and strengths
Developing ideasIdeas for new concepts come from many sources:design briefproblem identificationmarket researchSWOT analysisidentification of gaps.
SWOT analysisStrengthsIdentify what the business is good atWeaknessesIdentify areas where the business needs to improveOpportunitiesIdentify external factors that present opportunities for the businessStrategy: use strengths to maximise opportunitiesStrategy: overcome weaknesses to respond to opportunitiesWrite strategies hereWrite strategies hereThreatsIdentify external factors that could negatively affect the success of the businessStrategy: use strengths to eliminate threatsStrategy: attend to weaknesses to minimise threatsWrite strategies hereWrite strategies here
Check your ideasMany factors could either obstruct or enable the development of an idea.

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