Case study Group 3 [Chapter 8]_autumn 09-1

Case study Group 3 [Chapter 8]_autumn 09-1 - COORDINATIONIN...

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COORDINATION IN  HIGH-TECH COMPANIES
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Introduction Industry & Company Objectives ABB Honeywell Siemens
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Siemens Structure
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Sales Force Organization Types Geographically Based Product-Based Customer-Based
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Customers Sales & Service Account Manager Service and Maintenance Personnel Sales Personnel Project Managers Marketing Communications Manager Communications Product Management Application Development System Development Production & Engineering Research & Development Centers Research Labs
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Product Management Applications development Aligned with research centres Contact with service and maintenance personnel Product Management Application Development System Development Production & Engineering Research & Development Centers Research Labs
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Sales and Service Customers Sales & Service Account Manager Service and Maintenance Personnel Sales Personnel Project Managers
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Service and Maintenance Personnel Installed system service
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This note was uploaded on 05/12/2011 for the course MARKETING 222 taught by Professor Antonios during the Spring '11 term at Aarhus Universitet.

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Case study Group 3 [Chapter 8]_autumn 09-1 - COORDINATIONIN...

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