Case study Group 1 [Chapter 6]

Case study Group 1 [Chapter 6] - 5/12/11 Cliquez pour...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 5/12/11 Cliquez pour modifier le style des sous-titres du masque Wavin Plastic Group Case study Chapter 6 5/12/11 Cliquez pour modifier le style des sous-titres du masque Guideline 1. Company Information 2. The Scene 3. The Supply Chain 4. Products 5. Segmentation 5. Swot 6. Conclusion 5/12/11 Wavin Plastic Group  One of the biggest manufacturers of plastic pipe systems in the world  Founded in 1955 in Holland  5000 employees  Turnover of 1 billion in 2004  Focus on innovation Environmental solutions 5/12/11 The scene : The European market of industrial plastic pipe systems Product:  Industrial good  Adaptive for a wide range of applications  Responds to specific industrial demand of above- and below-ground pipe systems Industry:  High concentration ratio of factories in Eastern Europe Supply chain: 90 agents and licensed partners Distributors:...
View Full Document

This note was uploaded on 05/12/2011 for the course MARKETING 222 taught by Professor Antonios during the Spring '11 term at Aarhus Universitet.

Page1 / 15

Case study Group 1 [Chapter 6] - 5/12/11 Cliquez pour...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online