Case study Group 1 [Chapter 6]_spring 10

Case study Group 1 [Chapter 6]_spring 10 - Case Study:...

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Case Study: Wavin Plastics Segmenting the market for Wavin Plastics
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5/12/11 Agenda Company information SWOT analysis Q. 1: Market segmentation criterias Q. 2: Overall targeting strategy Q. 3: Comparison of market positioning Q. 4: Identification of additional segments 22
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5/12/11 Wavin Plastics Wavin Group is one of the biggest manufacturer of plastic pipe systems and other industrial plastic products Founded in 1955 in Holland 40 manufacturing sites in 28 countries 5.000 employees 17.500 products with over 550 patents 33 Company information
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5/12/11 Products Are designed for: gas, water, sewer systems, building, land drainage and irrigation, cable ducting and irrigation Initiatives in environmental solutions, including storm water management Two product groupings: Building and Installation Civils and Infrastructure “The more publicy known and impressive 44
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5/12/11 Brands 55
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5/12/11 Products utility 66
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5/12/11 S WOT- Strengths Skill or important expertise Valuable physical assets Human assets Valuable organisational assets Intangible assets Competitive capabilities Valuable alliances 77 SWOT analysis
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This note was uploaded on 05/12/2011 for the course MARKETING 222 taught by Professor Antonios during the Spring '11 term at Aarhus Universitet.

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Case study Group 1 [Chapter 6]_spring 10 - Case Study:...

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