Case study Group 1 [Chapter 6]_fall 10

Case study Group 1 [Chapter 6]_fall 10 - Click to edit...

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Unformatted text preview: 5/12/11 Click to edit Master subtitle style Wavin Plastics Presentation 1 5/12/11  Wavin Group is one of the worlds largest plastic pipes and other industrial plastic products manufacturers  Coorporate HQ in the Netherlands  40 manufacturing and distribution sites in 27 countries in Europe and SE Asia  Network of 90 agents and partners  5000 employees, € 1 billion turnover in 2004, net profits of €47 million 5/12/11  Different names in different countries  17,500 products and over 550 patents  Try to focus on environmental solutions  Wide range of products used in different industries  Two major product groups; Building and Installation ranges, and Civils and Infrastructure ranges.  Innovation is in focus to SCA  Sells complete solutions in order to have a more holistic view of their customers 5/12/11 Product:  Specialty product according to Murphy and Enis...
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This note was uploaded on 05/12/2011 for the course MARKETING 222 taught by Professor Antonios during the Spring '11 term at Aarhus Universitet.

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Case study Group 1 [Chapter 6]_fall 10 - Click to edit...

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