Corus + British Steel [Chapter 1]

Corus + British Steel [Chapter 1] - AYGN CLAN TOMAS...

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AYGÜN CİLAN TOMAS CHLEBORAD SØREN BØHNE
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Outline The introduction of the “ British Steel” Steel Industry with the main dimensions The Birth of Corus, 1999 Corus 2003 The steel user- Nissan 2004 Solutions to the case study problems Conclusion Questions?
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The Steel Supplier British Steel , 1999    British Steel was struggling with the financial effects of the economic crises in the Far East and continuing strength of sterling at the end of millenium. In UK (British Steel’s most important market), market share was down to 55 per cent from 57 per cent. Demand for steels was suppressed because as users chose to bring down their steel stocks.
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Steel Industry Steel is a capital intensive industry. Fluctuations in demand often lead to rapid changes in sales patterns. The decline in steel demand in 1999 brought an international competition sharply declining steel prices.
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Principal Steel-using  Industries  Aerospace Automative Construction Consumer Products Energy and power generation Engineering Rail Packaging Ship building
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Corus + British Steel [Chapter 1] - AYGN CLAN TOMAS...

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