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Case study Group 5 [Chapter 10]_fall 10

Case study Group 5 [Chapter 10]_fall 10 - C lar es M H E...

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Klik om de ondertitelstijl van het model te bewerken 5/12/11 Clares MHE Helene Thierry, Theo Bonifay, Luis Bairrao, Tabea Kihm, Karin Winkler, Diana Landrichinger and Emilien Beliën
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5/12/11 The Scene Largest supplier Large player Technology for moving merchandise around Facilitating Role: most functional
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5/12/11 The Company Produce over 250.000 trolleys a year Main markets: - UK - Western & Eastern Europe
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5/12/11 The Products
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5/12/11 Life Cycle Concept
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5/12/11 Life cycle concept: Shopping Trolley Current situation: Maturity stage Strong market share Small modifications possible
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5/12/11 Life cycle concept: Shopping Trolley Future options: I nnovations ex. Antibacterial applications, etc. à Start new life cycle concept: 1. Prelaunch 2. I ntroduction Phase
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5/12/11 Prelaunch High R&D costs Own funding No ROI in this phase
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5/12/11 I ntroduc tion Still rather high costs ex. Marketing costs Create awareness
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5/12/11 Growth Stage Minimal costs for R&D adaptions I ncomes via growing sales GOAL: Growing popularity + create
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