Case study Group 5 [Chapter 10]_fall 10

Case study Group 5 [Chapter 10]_fall 10 - Klik om de...

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Unformatted text preview: Klik om de ondertitelstijl van het model te bewerken 5/12/11 Clar es M H E H elene Thier r y, Theo Bonifay, Luis Bair r ao, Tabea Kihm, Kar in Winkler , Diana Landr ichinger and Emilien Belin 5/12/11 The Scene Lar gest supplier Lar ge player Technology for moving mer chandise ar ound Facilitating Role: most functional 5/12/11 The Company Pr oduce over 250.000 tr olleys a year M ain mar kets: - UK- Wester n & Easter n Eur ope 5/12/11 The Pr oducts 5/12/11 Life Cycle Concept 5/12/11 Life cycle concept: Shopping T r olley Cur r ent situation: M atur ity stage Str ong market shar e Small modifications possible 5/12/11 Life cycle concept: Shopping T r olley Futur e options: I nnovations ex. Antibacter ial applications, etc. Star t new life cycle concept: 1. Pr elaunch 2. I ntr oduction Phase 5/12/11 Pr elaunch H igh R& D costs Own funding No ROI in this phase 5/12/11 I ntr oduc tion Still r ather high costs ex. M ar keting costs Cr eate awar eness 5/12/11...
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This note was uploaded on 05/12/2011 for the course MARKETING 222 taught by Professor Antonios during the Spring '11 term at Aarhus Universitet.

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Case study Group 5 [Chapter 10]_fall 10 - Klik om de...

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