MakingGoogleFriendlyPages

MakingGoogleFriendlyPages - CSE 102 Introduction to Web...

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CSE 102 Introduction to Web Design and Programming Making Google-Friendly Pages
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Reference
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Why worry about what Google does? It’s ubiquitous You want surfers to find your site You want surfers to stumble upon your site
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Bottom Line You are the Webmaster You want to improve your site’s interaction with: surfers search engines So, you want it to rank high in appropriate searches
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How? Make it easier for search engines to: crawl index and understand your content Crawl? What’s a crawler? i.e. Googlebot
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Googlebot
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Note: we’re talking Organic search results only
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Create Unique, Accurate Page Titles Tells user and Search Engine page topic Title is displayed in search results Should be descriptive
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Use Unique Title for Each Page Don’t use one title for entire site
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Make use of the meta “description” tag Gives search engine a summary Google might display it in results Again, be descriptive Again, use unique descriptions for each page
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MakingGoogleFriendlyPages - CSE 102 Introduction to Web...

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