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Unformatted text preview: Ch 2 Research methods 1. Research method Psychology is empirical Common Sense Anecdotal Evidence Confirmation bias tendency to look for information that meets our expectations . Availability heuristic judging easily-recalled events as more common. 2. Conducting Research Studies Observation/Hypothesis Variables-- condition, event, or situation that is studied in an experiment Conceptual -- used in research to outline possible courses of action or to present a preferred approach to an idea or thought . Operational -- attempts to solve complex problems by developing mathematical models to analyze the many variables. Design and Conduct Research 1) Sampling Population/Sample [DW1]: adj. [DW2]: adj. [DW3]: adj. [DW4]: Generalizability-- It is used to determine the reliability (i.e., reproducibility) of measurements under specific conditions Random sampling -- each item or element of the population has an equal chance of being chosen at each draw . 2) Choose method 3) Collect data 4) Analyze Data/Draw Conclusions Statistics Conclusions based on statistical results 5) Evaluate Conclusions/Report Findings Disseminate information Replicate findings/Revise hypothesis and theory...
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This note was uploaded on 05/13/2011 for the course PSYC 101 taught by Professor Keith during the Spring '11 term at George Mason.
- Spring '11