320 Fordham case Paper

320 Fordham case Paper - Running head: FORDHAM FESTIVAL...

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Running head: FORDHAM FESTIVAL 1 Running head: CAMPAIGN FOR THE FORDHAM FESTIVAL HOTEL A Public Relations Campaign for the Fordham Festival Hotel Student Names Grand Valley State University NOTE HERE THAT THE APA IS THIS PAPER IS 5 TH EDITION DO NOT MODEL APA FROM THIS PAPER
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Running head: FORDHAM FESTIVAL 2
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Running head: FORDHAM FESTIVAL 3 The Fordham Fine Hotel The Fordham Fine Hotel chain has been in business since 1920 and operates 455 properties across the United States. The flagship of the chain, The Fordham Festival Hotel, opened in 1989 on the San Francisco waterfront. The hotel has been providing those who stay in its 600 guest rooms with the “finer things” in life through its restaurants, shops, conference facilities, golf and tennis courts, atrium-like lobby and glass elevators which ascend the 25 floors. Problem On the morning of Sunday, March 22, a fire broke out in one of the guest rooms and spread quickly, trapping several people on the upper floors. Firefighters did their best, but three guests were dead and 10 more were seriously injured. A campaign is needed to represent the hotel to the media and the public. Research Secondary Research In the U.S. each year, there are over 3,000 hotel and motel fires (U.S. Fire Administration, 2009). Hotel fires cause 11 deaths, 144 injuries and $64 million in property damage annually (U.S. Fire Administration, 2009). In 1985, a detailed statistical analysis of hotel fires showed that the highest percentages of hotel fires begin in kitchens, service areas and guest rooms (Webster and Lehr). The analysis also showed that most hotel fires happen on Thursdays or Wednesdays and the majority are due to human error (Webster and Lehr, 1985). There have been several major hotel fires over the years. The most prominent is the Winecoff Hotel fire in Atlanta. The Winecoff Hotel was advertised as fireproof, although it had
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Running head: FORDHAM FESTIVAL 4 no sprinklers, fire alarms or fire escapes (Hamm, 2008; 2003). It caught fire in 1946, killing 119 people (Hamm, 2008). This was the deadliest hotel fire in American history and the second worst hotel fire in the world (2003). After the Winecoff fire, officials in many Southern cities demanded that buildings be brought up to fire code within one week or be shut down (2003). In 1980, there was a fire from an electrical ground fault at the 26-story MGM Grand (now Bally's) in Las Vegas (Hamm, 2008). 85 people died, mostly due to carbon monoxide poisoning, and more than 700 were injured (Clark County Fire Department, 2005; Hamm, 2008). Inspectors found numerous building code violations later (Hamm, 2008). Also in 1980, a bus boy stared a fire at the 30-story Las Vegas Hilton (Hamm, 2008). Eight people died and more than 190 were injured (Hamm, 2008). In San Juan,
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320 Fordham case Paper - Running head: FORDHAM FESTIVAL...

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