cap_320_Indy_Film_Office

cap_320_Indy_Film_Office - 1 Running Head: WEST MICHIGAN...

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1 Running Head: WEST MICHIGAN FILM OFFICE CASE STUDY A Case Study on the West Michigan Film Office Student name Grand Valley State University NOTE READ FOR CONTENT ONLY APA MAY NOT BE CORRECT IN ALL PLACES
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2 The West Michigan Film Office The West Michigan Film Office (WMFO) works with commercial production agencies and filmmakers to promote West Michigan and its diverse settings. The office assists with production and filming opportunities by providing crews, information, and advice on each detail of filming in West Michigan. With the tough economy, Michigan legislature established five industries that were independent from manufacturing or the auto industry that would grow and feed the economy. One of these was the Film and Motion Pictures Industry. The WMFO is housed and financially supported by the West Michigan Tourist Association (WMTA). Research Organization Office History. First, in order to learn more about the industry and its opportunities, the organization must be examined in depth. The West Michigan Film Office functions as a regional film office that promotes and sells the region world-wide as a practical destination for filming. The film office facilitates the location scouting process as well as works between the production company and the regional contacts in government, business, and local talent and crew. According to the WMFO’s Business Plan, which I obtained by contacting Rick Hert, Film Commissioner of WMFO, the “film industry” refers to the production of film, television, music, and other motion picture formats. “West Michigan” is defined as 41 counties which lie west of I-75 from the Indiana border up to and including Mackinac Island along the west coast of
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3 Michigan. This is defined by the WMTA which helps the WMFO cover the same regions (Hert, 2010). The WMFO works to serve as an immediate point-of-contact for production agencies and those interested in film projects in general. Those interested can be directed to the West Michigan Film Video Alliance’s website to find talent and crews to support their efforts; this is, however slightly confusing for readers since it is from the WMFO’s website (Hert, 2010). I also had a chance to discuss the issue with Rick Hert. He explained the incentives which came out in 2008, the films happening recently in Michigan, and possible future plans. He mentioned the possibility of promoting the industry through movie theatres, fundraiser projects, tradeshow materials, and updating current materials such as brochures, website, newsletter and many more. Office News. As for news that involves the WMFO, there have been a few stories in the last few months. First, the topic was brought up during elections for Michigan’s new governor, and Rick Snyder made a comment that said the incentives are not sustainable in the long run, but does not plan on pulling the rug out from under those who have recently invested in Michigan’s film industry (“Local Filmmakers Ponder,” 2010). With a new governor, there are new opportunities
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This note was uploaded on 05/16/2011 for the course CAP 321 taught by Professor Professorwalz during the Spring '11 term at Grand Valley State University.

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cap_320_Indy_Film_Office - 1 Running Head: WEST MICHIGAN...

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